iOS · App Store
App Policy
1Overview
Maze Dental Calm is a free self-help and preparation support app designed to help users manage dental anxiety through guided experiences, educational content, and behavioural techniques.
This App is developed and operated by Maze Interactive Health Ltd.
2Medical disclaimer
Maze Dental Calm is not a medical device and does not provide:
- Medical advice
- Diagnosis
- Treatment
The App is intended for wellbeing, education, and anxiety support only.
Users should always seek advice from a qualified dental or healthcare professional regarding any medical concerns.
3User eligibility
- Users must be 13 years or older
- Users under 18 should use the App with parental/guardian awareness
- The App is not directed at children under 13
4Account & authentication
Users may create an account using:
- Email and password
Privacy-first identity model
- Users are identified by a system-generated ID (UUID)
- Real identity is optional
- Email is used only for authentication and account recovery
Secure authentication includes:
- Token-based access
- Secure storage of credentials
5Data collection & privacy
We collect minimal data required to operate the App, including:
- Email address (authentication only)
- App usage data
- Anxiety assessments (e.g. MDAI scores)
We follow:
- UK GDPR principles
- Privacy by Design
- Data minimisation
For full details, please refer to our Privacy Policy.
6Data sharing
We do not sell user data.
Optional practice sharing
Users may choose to connect with a dental practice. If you opt in:
- Selected data (e.g. anxiety scores) may be shared
- Email is not shared unless explicitly consented
- You may disconnect at any time
7User control
Users have full control over their data:
- Export data
- Delete account
- Revoke sharing permissions
All actions can be completed within the App.
8Content & usage rules
Users agree not to:
- Misuse the App
- Attempt unauthorised access
- Interfere with App functionality
We reserve the right to suspend accounts that breach these terms.
9Beta status
Maze Dental Calm may be released as a Beta version.
This means:
- Features may evolve
- Some functionality may be incomplete
- Feedback is encouraged
10Intellectual property
All content within the App is owned by or licensed to Maze Interactive Health Ltd.
You may not:
- Copy
- Reproduce
- Distribute content without permission
11Third-party services
The App may use third-party services for:
- Hosting
- Analytics
- Authentication
These providers are required to meet data protection and security standards.
12Security
We implement appropriate security measures, including:
- Encryption (HTTPS)
- Secure authentication tokens
- Controlled access to systems
13Limitation of liability
To the fullest extent permitted by law, we are not responsible for:
- Clinical outcomes
- Decisions made based on App content
- Temporary service interruptions
14Updates to this Policy
We may update this policy periodically. Users will be notified of significant changes via:
- App updates
- In-app notifications
15Contact
For questions or support:
info@mazeinteractivehealth.com
5 South Charlotte Street, Edinburgh, EH2 4AN
App Store
App Privacy Details
As required by Apple and displayed on the App Store listing.
Maze Dental Calm does not track users across apps or websites owned by other companies.
Data Linked to You
Collected and associated with your account
Contact Info
Collected
- Email address
Purpose
- Account creation
- Authentication
- Account recovery
Health & Fitness
Collected
- Anxiety scores (MDAS)
- Module responses
- Dental-related behavioural insights
Purpose
- Core app functionality
- Personalised user experience
- Progress tracking
- Optional sharing with dental practices (with consent)
Identifiers
Collected
- User ID (UUID)
- Device identifiers (limited, non-tracking)
Purpose
- Account management
- Secure authentication
- Linking app data to user profile
Usage Data
Collected
- App interactions
- Features used
- Session activity
Purpose
- Improve app performance
- Understand feature usage
- Product development
Diagnostics
Collected
- Crash data
- Performance logs
Purpose
- Bug fixing
- Stability improvements
Data Not Collected
Data Sharing
With Dental Practices
Optional — with explicit consent only
Shared data
- MDAS scores
- Assessment history
- Display name
Email is not shared unless separately consented
With Third Parties
No data is sold
Limited to
- Cloud hosting providers
- Analytics providers
All under strict data processing agreements
Maze Dental Calm collects minimal data to provide personalised support.
Your data is secure, never sold, and only shared with dental practices if you choose to connect.